Billboard Wednesday – Coca-Cola with the Lift-top Cap!

Hello! I am starting a new category today called “Billboard Wednesday”. Here I’ll post the slides from my collection of billboards. I hope you like it!

To start, a curious one from Coca-Cola, from 1965, announcing its new cap:

Click to view larger image
Click to view larger image

I do not have the full adress from the place where this billboard was, however this is not so important. In the frame was only written “Miami 1965”, and this is the correct year when the new cap was released.

Lift-top cap was a curious invention from Coca-Cola where you can open the bottle easily, with your thumb. And still remembered a baseball cap. Have a look:

Lift-top cap from Coca-Cola

I have no idea when this was discontinued, but it seems it was a good idea!

DID YOU LIKE THIS OLD PHOTO AT THE BEGINNING OF THE ARTICLE ? REQUEST A COPY IN HIGH RESOLUTION FOR A SMALL DONATION (THIS GOES FOR ANY IMAGE POSTED ON HUMAN STREET VIEW).

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