Today I bring billboards placed in some region of New York in January 1948. Unfortunately, even expanding the slide to the highest resolution it is impossible to correctly read the street names on the right of the photo (if you have some idea where is this place, please leave a comment).
The outdoor on the left shows Philco Projection Television for sale at the store Arthur F. Olsen Pianos INC, in New Rochelle. The right outdoor is for the movie Tycoon at RKO Palace (West 47th Street, New York City).
There is a third billboard on the left of the Philco, but is impossible to understand what it is. We can only note that advertising shows Santa Claus.
Take a closer look: